Objectives and Key Results (OKR)
How OKRs impact teams + free example OKRs
Strategy is executed when outcomes are achieved.
The OKR Operating Rhythm makes sure OKRs actually achieve outcomes.
PS: We don't recommend copy-pasting OKRs, but want to share what great OKRs look like.
Jump to OKR examples by industry
Objectives are statements of intention, focus, and direction
Objectives declare the big idea and why
Objective never include numbers
Great objectives inspire and motivate people with sense of purpose so they want to be on board
Objectives range from long- or short-time spans, usually a quarter, a half-year or a year.
You should't exceed 3 to 5 Objectives per Team and Quarter
Key Results are outcomes that quantify success
Key Results (KRs) define the best possible result
Key Results include clear lumbers quantifying value, not action items or opinions
Typically, they quantify results for the next immediate quarter and all have the same duration.
Don't exceed 4 to 6 Key Results per objective
Quarterly OKRs bridge the gap between strategy and initiatives
OKRs articulate the value that is needed and initiatives are hypothesis to provide it



Alignment and Accountability at scale enable more impactful work
- Clarity and Strategy for better decision making based on KRs, not feelings
- Increased business unit alignment across teams that are enable to take ownership
- Improved collaboration on strategic initiatives early on, with visibility into "reds"
- Focus on important work everyone and prioritize tasks in line with strategy

What do great OKRs look like?
Example OKRs for the Banking and Finance Industry


You work for a Bank or Finance that is working with OKRs?
Example OKRs for the Manufacturing Industry
Example OKRs for high growth businesses
Example OKRs for Healthcare


Example OKRs in Technology
Example OKRs in the Energy Sector


Example OKRs in Telecommunication

