OKRs, or Objectives and Key Results, are a powerful framework for setting and achieving business goals. They provide a clear structure for teams to set their own objectives and define measurable key results that indicate progress towards those objectives.

This process of setting OKRs is driven by the principle of authorship and ownership, meaning that each team is responsible for setting their own OKRs. To ensure alignment across the organization, a process called Localization is used. Localization involves cascading objectives from top to bottom, ensuring that each team’s objectives contribute to the overall strategic priorities set by leadership.

This helps to create a sense of focus and direction throughout the organization, ensuring that everyone is working towards the same goals. By adopting the OKR framework, companies can improve their strategy execution and business performance management. OKRs provide a way to measure what matters, allowing teams to track progress and make data-driven decisions. They also encourage goal setting and provide a methodology for writing effective OKRs.