OKRs in business encompass more than just financial targets, although they are often included, particularly at the executive level and within sales functions. The OKR framework allows organizations to align their focus on financial performance with strategic and cultural shifts, creating a shared sense of purpose and inspiring goals for the entire company.

While financial metrics are important, relying solely on them can make it difficult for non-revenue teams to feel connected and motivated. By incorporating other objectives and key results alongside financial metrics, organizations can provide clarity on how each team’s contributions impact the overall strategy. This approach ensures that all employees feel engaged and understand their role in driving the company’s success.