KPIs and KRs play different roles in measuring business performance. KPIs are like health metrics, such as tire pressure, oil level, and engine temperature in a car. They are essential to monitor the overall health of your strategy execution. On the other hand, KRs are more like the speedometer and navigation system, guiding you toward your desired destination and measuring your progress along the way.

While KPIs focus on maintaining the health of your business, KRs articulate clear objectives and key results that define success. They provide a roadmap for achieving your business goals and ensure that you are moving in the right direction. KPIs can also help inform KRs by indicating any areas that require adjustment or improvement.

In summary, KPIs are crucial for monitoring the health of your strategy execution, while KRs provide a clear journey toward your objectives. By understanding the distinction between these two metrics, you can effectively measure what matters and drive your business toward success.