Pre-order before October 9 to unlock the OKR Crash Course, free.
By Philipp Schett, Founder of Wave Nine

THE OKR
BLUEPRINT

A proven framework for implementing objectives and key results, at scale. Drawing on 250+ real OKR rollouts, Philipp Schett shows exactly how programs derail, and the field-tested blueprint to make them stick.

Pre-order before October 9 to unlock the OKR Crash Course, free.

250+
Implementations
50,000+
People Trained
FREE BONUS COURSE

"An invaluable guide"

"Essential for any executive"

"The framework you've been missing"

"This book is a masterclass"

Endorsed by strategy & transformation leaders at

What Leaders Are Saying

Endorsed By Executives From F100 Companies And Growth Companies Alike

"Finally, an OKR book that tells the truth about what it actually takes to make this work. Philipp Schett doesn't just explain the framework, he tackles the messy realities that leaders and transformation teams face every day. It's the first OKR book I'd hand to every program lead, transformation leader and executive sponsor on day one."

Terrence J

Head of Strategy & Transformation, Mercedes-Benz USA

"This is a superb book! And yes, we did need another take on OKRs, one that is as clear on what not to do as it is on how to unlock the full value of OKRs. The OKR Blueprint is an invaluable guide and a fast, fruitful read for novices and practitioners alike."

Deidre Paknad

CEO & Co-Founder, WorkBoard Inc.; former executive, IBM

"The OKR Blueprint stands out because it's grounded in real execution: not just what 'good' looks like, but how OKR programs commonly derail and what to do about it. If you're sponsoring an OKR rollout, or responsible for making one stick, this is a clear, experience-backed guide you'll come back to."

Pablo Montanes

Head of Performance for North America, Kraft Heinz

"While it seems straightforward, goal setting is hard and is a set of behaviours rather than a momentary event. This book shows the practical ways of ensuring success and alignment across an organization, with measurable outcomes along the way."

Dan Kahn

Chief Technical Officer, Hiringa Energy

"The OKR Blueprint is the rare resource that understands the difference between theoretical alignment and the operational realities of high-growth tech environments at all levels of scale. This is the playbook for leaders who are seeking the right balance of speed, alignment and clarity." 

Florian Hunziker

Strategy & operations expert; former BU leader, Meta, PlayStation & Electronic Arts

"This book builds the shared vocabulary an organization needs so they can focus on applying the framework to their actual strategy. The underlying approach to structured goal-setting makes it useful reading for any team introducing objectives, goals, or KPI frameworks more broadly."

Jason Gerroll

Principal Architect, Group Technology Service Management, Barclays

"Adopting OKRs has provided VieMed Healthcare with the structure and clarity to separate business-as-usual from work that moves the needle. If your organization struggles to protect focus in a fast-moving environment, The OKR Blueprint contains the framework you've been missing."

Annie Perret

Training Operations Manager, VieMed Healthcare

"We'd never run OKRs before we worked with Philipp Schett's team. The content of this book is what changed our processes: not the framework itself, but the discipline of focus, the rhythm of review, the willingness to surface the hard conversations. Essential for any executive sponsoring an OKR rollout."

Anushka Dufresne

Senior Director, Strategy and Operations, The Trade Desk

"The greatest challenge for any CEO is ensuring that top-level strategy gets embraced, translated and executed throughout the organization. In The OKR Blueprint, Philipp provides clear methodology for aligning and driving high-level goals into team priorities and the actions that drive results. This book is a masterclass in organizational and operational alignment."

Michael Kasbar

Executive Chairman, World Kinect Corporation Board of Directors

The Path to Measurable Results

What You'll Walk Away With

Deliver measurable results by turning OKRs from theory into action.

The OKR Blueprint helps mid to senior career managers, team leaders and strategy professionals implement Objectives and Key Results that actually work. Built on insights from more than 250 real-world OKR implementations, this practical guide turns OKRs into a dynamic system for execution, alignment and measurable growth.

Through the OKRA model, Objectives, Key Results and Actions, the book explores how to make OKRs scalable, repeatable and genuinely embedded in day-to-day operations. Drawing on real examples from organizations including Kiwibank, Virgin Media O2, ABB Smart Power, VieMed Healthcare and Hiringa Energy, it provides the tools and structure needed to achieve meaningful results.

Clear, actionable and grounded in proven experience, The OKR Blueprint gives readers the framework to connect strategy with execution and deliver results that scale.

YOU'LL LEARN HOW TO

Build strong OKR foundations with the right process, people and cadence

Align OKRs through workshops, townhalls and check-ins

Apply change management and training to drive adoption

Turn strategic intent into actionable, measurable outcomes

Make OKRs part of your company's performance culture

REAL-WORLD CASE STUDIES FEATURED IN THE BOOK

Why OKR Programs Derail

The recurring, avoidable failure patterns behind processes that look great on a slide but collapse in execution.

The Execution Playbook

Concrete, specific implementation choices, not just what "good" looks like, but the steps to get there.

Scaling Without Breaking

How to move from pilot to enterprise scale (1,000+ employees) while keeping alignment intact.

Sustaining Momentum

Stakeholder buy-in, communication rhythms, and habits that keep OKRs alive well past the initial launch.

Objectives and Key Results
OKR Strategy
Performance Alignment
Goal Setting
Strategy Execution
Organizational Change
Leadership Impact
Limited-Time Pre-Order Bonus

Pre-Order The Book.
Get The Crash Course Free.

Pre-order The OKR Blueprint before October 9 and unlock the OKR Crash Course, Wave Nine Academy's on-demand introduction to OKRs, at no cost. Here's what it covers.

OKRs explained clearly. Understand what objectives and key results really are, and how they drive execution rather than just reporting.

Avoid the most common pitfalls. Learn why most goal-setting attempts stall, and how to sidestep the mistakes that derail them early.

A cadence you can repeat. Walk away with the habits and review rhythm that keep OKRs alive quarter after quarter.

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The OKR Crash Course is normally a paid
Wave Nine Academy course. It's free for every pre-order.

Pre-Order Now

How to claim your Free Crash Course. To claim your Free OKR Crash Course, send the purchase receipt, where ever you bought the book, to help@wavenine.com to receive your free access to the online course. Purchase date must be before October 10 23:59 PST to be eligible.

Available Everywhere Books Are Sold

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OKR Blueprint

Published by Kogan Page. Pre-order today from your preferred retailer, and don't forget to claim your free Crash Course before October 9.

Ready to Turn Your Growth into Aligned Execution?

A conversation with us is the first step toward building a disciplined, sustainable operating rhythm that turns your strategic vision into measurable reality.

Philipp Schett - Founder & Managing Partner of Wavenine
"Growth creates complexity, and complexity breaks alignment. We install the disciplined operating rhythm that reconnects your company’s strategy to the daily work of your teams."
Philipp Schett
Founder & Managing Partner