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Privacy Policy

Privacy policy

Last updated September 13, 2024

Wave Nine, Inc. ("Wave Nine," "we," "us," or "our") is committed to protecting the privacy and security of our customers' personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.wavenine.com] (the "Site") and use our services. It also explains your rights under applicable privacy laws, including the General Data Protection Regulation (GDPR) for EU users.

Our website may be used without entering personal information. Different rules may apply to certain services on our site, however, and are explained separately below. We collect personal information from you in accordance with the provisions of the General Data Protection Regulation (GDPR), the EU Cookie Directive, the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the Children's Online Privacy Protection Act (COPPA).

Depending on your location, you may have the following rights regarding your personal data:

  • Access: The right to request copies of your personal data.
  • Correction: The right to have inaccurate information corrected.
  • Deletion: The right to request the deletion of your personal data.
  • Objection: The right to object to certain processing of your data.
  • Portability: The right to request that your personal data be transferred to another organization or to you.

To exercise any of the rights, please contact us at help@wavenine.com.

The provisions below serve to provide information as to the manner, extent and purpose for collecting, using and processing personal information by the provider.

Our site and communications may contain links to other websites, applications and/or services maintained by third parties. The information practices of such other services, or of social media networks that host our branded social media pages, are governed by third parties' privacy statements, which you should review to better understand those third parties' privacy practices.

INFORMATION WE COLLECT

Personal Information

We may collect personal information that you voluntarily provide to us when you register on the Site, place an order, subscribe to our newsletter, fill out a form, or interact with our services. This information may include:

  • Name
  • Email address
  • Phone number
  • Job title
  • Name of the company you work for
  • Any other information you provide during interactions with our services

Non-Personal Information

We may also collect non-personal information about you automatically when you visit our Site, such as:

  • IP address
  • Browser type
  • Operating system
  • Referring website
  • Pages viewed and links clicked
  • Date and time of visits

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site, analyze website traffic, and personalize content. You can manage your cookie preferences through your browser settings. Please see a list of cookies we use below.

HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including:

  • To provide and manage our services
  • To process transactions and manage your orders
  • To communicate with you, including responding to your inquiries and sending you updates
  • To personalize your experience on our Site
  • To improve our Site and services
  • To comply with legal obligations

LEGAL BASIS FOR PROCESSING (EU USERS)

If you are located in the European Union, we process your personal information based on the following legal grounds:

  • Consent: Where you have given us clear consent to process your personal information.
  • Contractual Necessity: Where processing is necessary for the performance of a contract with you.
  • Legal Obligation: Where processing is necessary to comply with our legal obligations.
  • Legitimate Interests: Where processing is necessary for our legitimate interests, provided that your rights and interests do not override those interests.

HOW WE SHARE YOUR INFORMATION

We may share your personal information with third parties in the following circumstances:

  • Service Providers: We may share your information with service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
  • Legal Compliance: We may disclose your information if required by law, regulation, or legal process, or if we believe such action is necessary to comply with legal obligations, protect our rights, or prevent fraud.

INTERNATIONAL DATA TRANSFERS

As a U.S.-based company, your personal information may be transferred to, and processed in, the United States or other countries outside the European Economic Area (EEA). We ensure that such transfers are carried out in accordance with applicable data protection laws, including the use of Standard Contractual Clauses or other appropriate safeguards.

DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is completely secure.

DATA RETENTION

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

CHILDREN'S PRIVACY

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.

CONTACTING US

On our website we offer you the opportunity to contact us, either by email and/or by using a contact form. In such an event, information provided by the user is stored for the purpose of facilitating communications with the user. While data is stored using third-party software, no data is transferred to third parties for their usage.

COOKIES

Our website makes use of so-called 'cookies' in order to recognize repeat use of our website by the same user/internet connection subscriber. Cookies are small text files that your internet browser downloads and stores on your computer. They are used to improve our website and services. In most cases these are so-called "session cookies" that are deleted once you leave our website. To an extent, however, these cookies also pass along information used to automatically recognize you. Recognition occurs through an IP address saved to the cookies. You can prevent cookies from being installed by adjusting the settings in your browser, however, by doing so, you may not be able to make full use of all the functions of our website. The information thereby obtained is used to improve our services, marketing and to expedite your access to the website.

If you've accepted cookies on our site, but wish to withdraw your consent, please contact us using the information found at the bottom of this page.

GOOGLE

Our website uses Google Analytics and Google Tag Manager, a web analytics service provided by Google, LLC. ("Google"). Google uses 'cookies', which are files saved on your computer, to help the website analyze how you use the site. The information generated by these cookies will be transmitted to and stored by Google on servers. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for Wave Nine and providing other services relating to website activity and internet usage.

We use Google Analytics to collect information about how visitors interact with our website, including:

  • Tracking User Behavior: Google records data such as the pages you visit, how long you stay on our site, how you arrived at our site (e.g., from a search engine or direct URL), and your general geographic location.
  • Device and Browser Information: Information about the type of device you are using (e.g., desktop or mobile), your browser, operating system, and screen resolution may also be collected.
  • Anonymized IP Address: Google anonymizes your IP address before storing it, meaning that your exact location cannot be identified.

The data collected helps us to understand website performance, improve user experience, and optimize our marketing efforts, including tailoring content and ads based on your interests or previous interactions with the site. Google integrates with a variety of third-party tools and services to enhance our marketing efforts. It ensures that all tags are correctly implemented and fired at the appropriate times.

You may refuse the use of these cookies by selecting the appropriate settings in your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting information (including your IP address) via cookies and processing this information by downloading and installing this browser plugin. Further information concerning Google's data privacy can be found in the Google Privacy Policy.

FACEBOOK PIXELS

We use Facebook Pixels on our website to collect information about how you interact with our site. A Facebook pixel is a small piece of code embedded on our web pages that allows us to track website activity and collect data for the following purposes:

  • Retargeting Ads: When you visit our website, the pixel helps us show you relevant ads on Facebook and other platforms owned by Meta Platforms, Inc. based on your past interactions with our site. For example, if you visited a particular page or engaged with specific content, you may see ads related to that on Facebook.
  • Optimization: We use the data from Facebook pixels to optimize our ad campaigns and improve the effectiveness of the ads shown to our audience.
  • Measurement: We use the pixel to measure the performance of our ads and understand how users interact with our content after seeing or clicking on an ad.

You can manage your Facebook ad preferences by visiting Facebook's Ad Preferences page.

LINKEDIN PIXELS

We use LinkedIn Pixels on our website to track interactions and gather insights from visitors who arrive from LinkedIn. A LinkedIn pixel is a piece of code placed on our web pages that enables us to:

  • Retarget Ads on LinkedIn: The LinkedIn pixel allows us to show tailored ads to visitors who have interacted with our website when they return to LinkedIn. For example, if you visited certain pages on our website, you may see related ads on LinkedIn.
  • Measure Campaign Performance: The pixel helps us understand how our LinkedIn ads perform by tracking conversions (e.g., form submissions or product purchases) that occur after users have clicked on an ad.
  • Optimize Advertising Efforts: We use the data collected to enhance the relevance of our ads, ensuring that users see content that resonates with their interests and previous interactions on our website.

The information collected via LinkedIn pixels may include anonymized data such as page views, IP addresses, and browser types. LinkedIn does not provide personal information about individual users to us but provides aggregated insights for optimization.

You can manage your LinkedIn ad settings by visiting LinkedIn's Ad Preferences.

HUBSPOT

We use HubSpot on our website for customer relationship management (CRM) and marketing automation purposes. HubSpot helps us track interactions with our website visitors and store personal data that is provided through forms, sign-ups, and other interactions. This integration allows us to:

  • Collect and Store Personal Data: When you submit information through forms on our website (such as your name, email address, phone number, or company details), this data is securely stored in our HubSpot CRM. We use this information to manage customer relationships, respond to inquiries, and provide relevant content or offers.
  • Manage Communications: HubSpot allows us to send personalized marketing emails, newsletters, and other forms of communication based on your preferences and interactions with our website. You may opt out of these communications at any time by following the unsubscribe link in any email.
  • Track Website Interactions: HubSpot collects data about how visitors interact with our website, including page views, time spent on certain sections, and interactions with forms. This helps us analyze user behavior and improve our website's performance and user experience.
  • Lead Management: HubSpot enables us to track and manage leads by assigning scores based on interactions with our content. This helps us deliver personalized experiences and offer services that are relevant to your needs.

Personal data stored in HubSpot is handled securely in accordance with HubSpot's privacy policies and industry-standard security measures. We retain your data for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws.

HOTJAR

We use Hotjar on our website to gain insights into how visitors interact with our content and to improve user experience. Here's how we use Hotjar:

  • Heatmaps and Session Recordings: Hotjar generates heatmaps and records visitor sessions to show us where users click, scroll, and engage the most on our website. This helps us understand which areas of our website are performing well and which need improvement.
  • User Feedback: We may use Hotjar to gather feedback directly from users through on-site polls or surveys. This allows us to better understand your needs and preferences, improving the functionality and content of our site.
  • Anonymized Data: Hotjar does not collect personally identifiable information. It tracks general website behavior such as mouse movements, clicks, and browsing activity in an anonymized form. IP addresses are anonymized to protect your privacy.
  • Cookie Usage: Hotjar uses cookies to track and record your interactions with our site. These cookies are used solely for analysis purposes and help us understand how visitors experience our site.

Hotjar may temporarily process your IP address so that they can ensure their service is running smoothly and improve the quality of their platform. Any IP addresses they process are used exclusively for associated performance metrics (i.e. data related to how well the platform performs) and to monitor and track application errors. For this purpose, they may temporarily store your IP address with Hotjar's Sub-Processors which are subject to strict obligations of confidentiality and will process it only according to their instructions. They will never access these IP addresses without any operational or security needs. Hotjar will automatically delete any IP addresses they process or store within thirty (30) calendar days. The legal basis for this data processing is Article 6(1)(f) GDPR.

Depending on the web browser you use, it might be possible for you to disallow Hotjar from collecting data. Click here to see whether your web browser offers this functionality.

FUNNELYTICS

We use Funnelytics in order to better understand our users' needs and to optimize this service and experience. Funnelytics is a technology service that helps us better understand our users' experiences (e.g. how they navigate through web pages, how they respond to different web pages, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Funnelytics uses cookies and other technologies ​to collect data on our site's user behavior, IP address (captured and stored only in anonymized form), device type, browser information, and geographic location (country only).

Funnelytics gives our site visitors the option to specify what data is collected or suppressed. For further details, please see Funnelytics' privacy policy.

LEARNDASH

We use LearnDash as our learning management system (LMS) to deliver online courses, track learner progress, and manage educational content on our website. LearnDash allows us to provide a structured learning experience to users and handle various aspects of course enrollment, completion, and certification.

  • User Data Collection: When you sign up for a course, we collect personal information such as your name, email address, and other relevant details to manage your enrollment. This data is securely stored and used to provide you with access to course materials and track your progress.
  • Course Progress Tracking: LearnDash tracks your activity within the courses, including lessons completed, quizzes taken, and any certificates earned. This information helps us improve course offerings and ensure that you receive the best learning experience possible.
  • Course Communication: LearnDash allows us to send notifications about course updates, assignments, and progress. We may also use the system to send personalized course recommendations based on your learning history.
  • Payment Information: If our courses are paid, LearnDash integrates with third-party payment gateways (e.g., PayPal, Stripe, etc.) to process transactions. Your payment details are handled securely by these gateways and are not stored by LearnDash or our website.

Personal data collected via LearnDash is securely stored and retained for as long as necessary to provide you with course access and for any legal obligations. To learn more about LearnDash's data handling practices, please refer to the LearnDash Privacy Policy.

RB2B

We use RB2B (Revenue B2B) on our website as a tool to streamline and optimize our B2B (Business-to-Business) lead generation and sales processes. RB2B helps us manage and enhance our interactions with potential clients, ensuring that we target relevant businesses and provide them with personalized content and offers.

  • Lead Generation and Targeting: RB2B allows us to identify and target relevant business prospects that fit our ideal client profile. It provides data-driven insights to help us focus on the businesses most likely to benefit from our services. This data is gathered from public sources and third-party partners, not directly from individual users.
  • Sales Funnel Optimization: RB2B helps us track leads through various stages of the sales funnel, allowing us to manage outreach and communication effectively. The platform provides insights into business interactions, helping us tailor our approach to the specific needs of each prospect.
  • Data Collection: RB2B collects and stores information such as business contact details, company size, industry, and engagement history. This data helps us improve our B2B marketing efforts by delivering personalized communications, offers, and follow-ups to potential clients.
  • CRM Integration: RB2B integrates with our existing Customer Relationship Management (CRM) system to ensure that all lead data is stored securely and efficiently. It helps us maintain accurate records of all interactions and optimize our outreach strategies.

RB2B operates in compliance with data protection regulations such as GDPR and ensures that all collected data is handled securely and in line with industry standards. For more information on RB2B's privacy practices, please refer to their privacy policy. You may opt out of RB2B's data collection by visiting https://app.retention.com/optout

WARMLY

We use Warmly on our website to enhance our customer engagement and relationship-building efforts, particularly in networking and virtual meetings. Warmly provides us with real-time insights about the individuals and businesses we interact with, helping us personalize communications and improve customer experiences.

  • Customer Insights: Warmly collects publicly available information such as professional details, company background, and social profiles to help us better understand the people we interact with. This allows us to tailor our conversations and provide more relevant content and offers.
  • Personalized Engagement: With Warmly, we can access contextual information during meetings or interactions, helping us create more personalized and meaningful connections with clients and prospects. This information includes job titles, company information, and LinkedIn profiles, enabling us to better address your needs.
  • Data Collection: Warmly gathers data from publicly available sources and integrates it with tools we use for customer relationship management (CRM). The information collected is business-related and does not include personally identifiable information (PII) from website visitors unless it is made publicly available through professional profiles or other consented means.

Warmly operates in compliance with data protection regulations and ensures that any data used is either publicly accessible or provided with consent. Warmly uses web beacons and similar tracking technologies to collect this information. These technologies allow us to automatically collect and track information about you and other web visitors when you visit our site. Warmly collects and matches this information with personal information they collect from their third-party data providers in order to provide us with a better understanding of who you are, such as your name, contact information, and the company that you work for.

We also use Warmly's session-observing technology, which is a software program that may be installed on our website that enables us to view a user's interaction with the website in real-time. The live session view may include users' clicks, mouse movements, scrolls, typing, and other activity taken during the session. This technology allows us to have a better understanding of how visitors are using and interacting with the site, and to identify visitors who may be interested in certain features, or to optimize marketing efforts.

For more details on Warmly's data handling practices, you can refer to their Privacy Policy. To opt out of Warmly's data collection, click here.

SEMRUSH

We use Semrush as a digital marketing tool to track and improve the performance of our website through SEO (Search Engine Optimization), keyword analysis, and competitor benchmarking. Semrush helps us gain insights into how users find and interact with our website, allowing us to optimize our content and improve our visibility in search engine results.

  • Keyword Tracking: SEMrush helps us monitor the performance of specific keywords on search engines. This data allows us to improve our content strategy and ensure that our website ranks higher for relevant search terms. The information collected is anonymized and does not include personal information about users.
  • Traffic Analytics: SEMrush provides detailed reports on the volume and sources of traffic to our website. This includes information on where users come from (e.g., organic search, social media, or referrals) and what content they engage with most. All data is aggregated and does not identify individual users.

Semrush does not collect any personally identifiable information (PII) about visitors to our website. The data used for SEO and marketing insights is anonymized and aggregated to improve our site's performance.

SPYFU

We use SpyFu as part of our digital marketing efforts to analyze our website's search engine performance and track competitor strategies. SpyFu helps us understand which keywords drive traffic to our site and identify opportunities for improvement in our SEO and pay-per-click (PPC) campaigns.

  • Keyword Research: SpyFu allows us to track the performance of specific keywords that users might search for to find our website. This data helps us optimize our content and improve our rankings in search engine results, ensuring that our website reaches a wider audience. The data is aggregated and does not include any personal information about users.

SpyFu does not collect or store any personally identifiable information (PII) from visitors to our website. The data it provides is aggregated and anonymized, focusing on search trends, keyword performance, and traffic analytics rather than individual user behavior.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page, with an updated effective date. We encourage you to review this policy periodically to stay informed of how we are protecting your information.

CONTACT US

To request a copy of your information, unsubscribe from our email list, request for your data to be deleted, or ask a question about your data privacy, please contact us at help@wavenine.com