OKR EXAMPLES
BY INDUSTRY

Explore proven Objectives and Key Results tailored for your sector. Learn how leading companies align teams and achieve ambitious goals.

Banking & Finance OKR Examples

Drive customer trust, optimize lending, and reduce churn with OKRs specifically designed for financial institutions. Align your teams on strategic priorities to navigate market shifts and enhance client relationships.

  • Improve customer acquisition and retention rates

  • Streamline compliance and risk management processes

  • Accelerate digital transformation and innovation

Manufacturing OKR Examples

Boost production efficiency, enhance product quality, and streamline your supply chain with OKRs tailored for the manufacturing sector. Focus your operational teams on key metrics that drive output and reduce waste.

  • Increase production line efficiency and output

  • Enhance product quality and reduce defects

  • Optimize supply chain resilience and cost-effectiveness

Automotive Industry OKR Examples

Fuel innovation, expand market share, and drive the future of mobility with OKRs designed for the dynamic automotive industry. Align R&D, sales, and manufacturing teams to stay ahead in a competitive landscape.

  • Accelerate new vehicle development cycles

  • Increase market share for electric or autonomous vehicles

  • Enhance customer experience across the sales and service lifecycle

Education OKR Examples

Enhance student outcomes, optimize enrollment, and improve operational efficiency with OKRs for educational institutions. Drive clarity and accountability across academic departments and administrative functions.

  • Improve student retention and graduation rates

  • Increase enrollment and program diversity

  • Streamline administrative processes and resource allocation

Insurance Company OKR Examples

Elevate policyholder satisfaction, streamline claims processing, and optimize risk management with OKRs for the insurance sector. Empower your teams to drive efficiency and adapt to new market demands.

  • Reduce claims processing time and cost

  • Increase policyholder retention and satisfaction scores

  • Expand into new market segments or product lines

Professional Services OKR Examples

Maximize project profitability, enhance client retention, and drive team utilization with OKRs for professional services firms. Ensure your consultants and project managers deliver exceptional value and achieve strategic growth.

  • Improve project delivery efficiency and on-time completion

  • Increase client satisfaction and repeat business

  • Enhance team billable utilization and skill development

What Exactly Are Objectives and Key Results (OKRs)?

At its core, the OKR framework is a powerful, agile methodology for setting and achieving ambitious goals. It helps organizations, teams, and individuals align their efforts, focus on what truly matters, and measure progress effectively.

Objectives (O): What You Want to Achieve

An Objective is a qualitative, inspiring statement that defines a clear goal. It answers the question: "What do we want to accomplish?"

Inspiring & Qualitative: Objectives should motivate and provide a sense of purpose. They describe a desired state or outcome, not a task.

No Numbers: Objectives are intentionally free of metrics. Their power comes from their clarity and aspirational nature.

Time-Bound: While aspirational, Objectives are typically set for a specific period, such as a quarter, half-year, or full year.

Example: "Become the market leader in sustainable energy solutions."

Key Results (KR): How You'll Measure Success

Key Results are measurable outcomes that define how you will achieve your Objective. They answer the question: "How will we know if we've achieved our Objective?"

Specific & Measurable: KRs must be quantifiable, allowing for clear tracking of progress.

Ambitious yet Achievable: They should push teams to stretch, but remain realistic.

Outcome-Oriented: KRs focus on the impact or result, not just the activities performed.

Example (for the Objective above): "Increase renewable energy product sales by 25%."

Think of it simply: Objectives define what you want to achieve, and Key Results define how you will measure if you've achieved it. Together, they create a powerful pair that drives focus, alignment, and measurable progress towards your most important strategic goals.

Benefits of OKRs

Why Leading Companies Choose OKRs for Strategic Execution

The gap between strategy and execution ends here. OKRs empower organizations to achieve ambitious goals, ensuring your strategy delivers measurable progress, in weeks, not months.

Unified Direction,
Not Silos

OKRs cut through the noise. Every team, every individual, aligns on top priorities, ensuring CEO announcements to team delivery.

Real-Time Progress,
Clear Visibility

No more activity reports. OKRs bring real-time visibility to strategic progress, delivering clear business impact stories for every priority.

Ownership Drives
Results

Clear, measurable Key Results foster commitment, not just compliance. Teams take ownership, ensuring individual success fuels company wins.

Adapt Faster,
Grow Stronger

OKRs build agility into your rhythm. They turn planning into operational change, allowing rapid adaptation and long-term growth.

Our Clients Achieve Unparalleled Results

Our clients achieve unparalleled transparency, alignment, and accountability

"We have two remarkable coaches in Philipp and Johannes, who walked us hand-in-hand through our adoption. Whether it meant working with the C-Suite or with individual managers, they rolled up their sleeves and did what it took to get us to the next level of OKR maturity."

David Ricley

Director of Customer Care

"Wave Nine’s consultants are very good at finding solutions, and working with Caroline increased my ability to message the importance of OKRs throughout the organization. She helped us increase our staff’s WorkBoard skillset."

Tricia Woodworth

IT Operations Manager

“Our Wave Nine consultant was excellent. He gave us really good training around OKRs, and he helped us focus our minds so we could build high-quality OKRs.

Peter Drummond

VP of Product Management

"Wave Nine’s dedication was amazing. We really didn’t want to bring in a company that would just hand us some templates and call it a day. With Wave Nine, every aspect of the implementation had a customized approach. They went out of their way to understand our business needs, landscape, and strategy."

Agnieszka Hyla

Talent Development Head

"I highly recommend that any organization work with Wave Nine. Their professionalism, availability, and communication have been excellent. Implementing an OKR program with their guidance, and rallying teams behind it, can significantly benefit any organization."

Emily Gaynor

Director of People & Culture

Wave Nine’s staff was amazing and super accessible. They were always willing to roll up their sleeves and have a conservation. They were ‘all in’ on our success.”

Jessica Porter

Chief Operations Officer

“After working with Wave Nine to define our OKRs, we now know where the bus is headed and when it will be there. Everyone feels more at ease now that they are after a common goal.”

Jeremiah Aja

Senior Vice President Operations

“Obagi is a very ambitious organization; we are executing quickly against many strategic priorities across several differentchannels. The OKR program put us in thesame boat rowing in the same direction. We have achieved a new level of focus as a team.

Lu Al-Nsour

Chief of Staff

“We were expanding and transitioning leadership to a new generation, a process that involves a lot of emotions that need to be navigated with gentle hands. OKRs made sure everyone was swimming in the same direction, and Wave Nine’s leadership coaching was transformative.

Itay Ariel

President

“One of the business challenges we faced was achieving clear visibility around what others were doing, both within and between each business unit. We needed the right tool to track what they were doing, why they were doing it, and how the work led to actual outcomes.”

Alex Powell

Director of Strategy

“One of the reasons we had such a successful adoption is that we had this guided approach from Wave Nine on how to structure meetings, how to set up OKRs, and how to use the tools to get the data and define the different metrics.”

Roman Belter

Chief Operations Officer

Working with Wave Nine was a great experience. They were conscious of the challenges we faced, coming up with ideas and solutions to address them proactively.”

Franco Gatti

Product Management Excellence Lead

“The Wave Nine team was very patient during the training process for both the executives and the company as a whole. They did their homework, learned about our challenges, and came prepared. They worked well with our teams to create a highly-collaborative OKR strategy.”

Ishan Gupta

Senior Vice President of Operations

Very helpful OKR program - helped me as an OKR coach despite the challenges with current culture on lean and SMART personal objectives.”

Jason Gerroll

Campus IT Infrastructure Director

“I have been using OKRs for years and still learned a lot. Going back to basics and first principles was super useful. I will be recommending that my team members all go to Wave Nine for coaching and training.”

Alex Ley

Director

Embedding their experts into our teams has accelerated the OKR rollout throughout the organization, and we have achieved greater focus and results. We really appreciate the support of Wave Nine and would recommend them to organizations looking to kick-start their OKR initiatives.”

Jeff Rachlin

Chief Customer Officer

Wave Nine helped us on a fundamental strategic level, trying to decide between a general North Star OKR and a very specific one. Once we decided to choose the laser-focus approach, Wave Nine helped us choose the right laser focus of MIG/MAG arc welding. That really helped us in our implementation.”

Martin Wanitschke

Chief Operating Officer

Wave Nine really helped us understand the 'real-world' potential of OKRs and enabled us to build and embed them successfully into the commercial organization. The insights they shared in leading us through the cycle has really driven a change in how we prioritize and enabled us to establish a very productive new operating rhythm.”

Andrew Huxter

Vice President

Wave Nine went above and beyond the requirements set in our contract. They were available 24/7, and the 260 employees who dealt with them were on a first-name basis with the Wave Nine team members.”

Craig Snaguski

Chief of Staff

“I would like to take this opportunity to thank the whole team for their great efforts and support to KFAS. Wave Nine has been brilliant throughout - we couldn't have asked for more from you. We will definitely keep you in mind as a partner in the future!”

Khaldoon Al Harmi

Planning and Development Manager

“I was impressed by the Wave Nine team’s engagement from the start. They were highly responsive, and they worked to understand our business. They came to serve as an extension of our company, making sure we were doing everything right as we streamlined our implementation.”

Larry Sanford

VP Operations

“Wave Nine was really helpful, making themselves available at any hour, which was especially important given the time difference. From the start, we felt like Wave Nine was a real partner.

Nick Sullivan

GM Strategy

“The implementation of WorkBoard has improved transparency and communication between functional teams across several countries, as well as helped with strict deadlines for assigned tasks. The Wave Nine team has helped a lot – from defining strategic tasks to successfully integrating a system for tracking goals and tasks.”

Kristiana Bicule

BP Development Manager

“We were total beginners when it came to OKRs. Wave Nine were knowledgeable about the OKR method in general, as well as implementing OKRs through WorkBoard. That was our first impression of them, and they really delivered in the end.”

Jonas Paul Schreiber

VP Strategic Infrastructure, Wandelbots

Transform Your Strategy. Achieve Your Goals.

The board demands answers. Your strategic initiatives need to show ROI. Wave Nine provides the proven approach to bridge boardroom strategy to frontline execution, delivering clear business impact stories and board confidence, in weeks, not months.

Philipp Schett - Founder & Managing Partner of Wavenine
"When your board demands strategic progress, not just activity reports, we understand that pressure. We've seen how companies like yours, including Intel, transform this challenge into clear business impact stories in weeks, not months. That's the confidence we deliver."
Philipp Schett
Founder & Managing Partner