Challenge
Disconnected OKRs, Low Engagement, and Strategic Misalignment
iDeals, a global provider of secure Virtual Data Room (VDR) software, had grown rapidly—from 120 to 450 employees—and launched a new company strategy in 2023. But their existing OKR process wasn’t keeping up.
Despite years of using OKRs, the system had fragmented:
- Inconsistent formats across teams mixed KPIs, tasks, and goals.
- OKRs lacked visibility and connection to an overarching strategy.
- There was little co-creation, leading to low ownership and limited accountability.
- Teams weren’t consistently updating or integrating OKRs into daily work.
It became clear: to support their new strategic vision, iDeals needed a full OKR relaunch—with a process that aligned the entire organization and enabled meaningful execution.
“We really didn’t want a company that would just hand us some templates and call it a day. Wavenine customized everything to our needs.” – Agnieszka Hyla, Talent Development Head, iDeals
The Solution: Five Building Blocks for Long-Term Success
A Customized and Hands-On OKR Transformation
Wavenine partnered with iDeals to rebuild their OKR program around five strategic building blocks:
- A Strong Process: Starting with an assessment, Wavenine helped document a clear OKR playbook tailored to iDeals' strategy execution maturity.
- Thoughtful Change Management: Kickoffs and communication campaigns ensured every stakeholder understood the "why" and "how" of the relaunch.
- Executive & Team Workshops: A pivotal workshop for leadership aligned top-level OKRs. Wavenine then facilitated localized team sessions to ensure co-authorship and clarity at every level.
- Robust Training: Through live and on-demand education, iDeals created an organization-wide understanding of effective OKR practices.
- An Internal Coach Network: 12 team members became certified OKR coaches, trained in facilitation, change management, and strategic communication to scale the program sustainably.
“I can’t imagine how the implementation would have gone without Wavenine. It would’ve been nearly impossible.” – Anton Maslov, VP of Operations, iDeals
Results
- Company OKRs are now focused and measurable.
- Team-level OKRs are authored collaboratively and linked to strategy.
- OKRs are part of regular conversations and meetings.
- A unified methodology is now embedded in the company’s culture.
