Challenge

Balancing Alignment and Autonomy

Appsfactory, one of Germany's largest digital agencies, was on a 20% year-over-year growth trajectory. But with that rapid scaling came significant challenges. As a complex matrix organization, they needed to:


• Achieve Strategic Alignment: Ensure all business units and functional departments were moving in the same direction.
• Optimize Resource Utilization: Improve profitability by ensuring customer-facing roles were focused on high-value work.
• Create Transparency: Build a system to evaluate progress and achieve goals without stifling the autonomy that fueled their creativity.

"At a certain point in your company’s growth, you need to implement structures that allow people to work independently while remaining aligned. You need to build teams that are self-aware and self-sufficient, but also work in the same direction and toward the same goals." - Roman Belter, Chief Operations Officer (COO), Appsfactory

The Solution: A Hands-On Implementation Blueprint

From Theory to a Tailored Operating Rhythm

Appsfactory chose WorkBoard as their platform and Wave Nine as their implementation partner to avoid the common pitfalls of a first-time OKR rollout. Our approach was not theoretical; it was a pragmatic, hands-on process designed to build a permanent capability.