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Playstudios

From Spreadsheets to Strategic Alignment

How a mobile gaming company scaled OKRs company-wide, improved transparency, and made goal tracking part of the company culture with Wave Nine’s help.

OKR Adoption Rate
100%
Company-Wide
Strategic Alignment
Improved
Cross-Functional Collaboration
In This Case Study
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Challenge

From Spreadsheets to Strategic Alignment

Playstudios, the exclusive mobile publisher of Tetris and a leader in free-to-play gaming, was ready for their next level-up—not in gameplay, but in business execution.

Initially championed by the loyalty team, OKRs helped align high-performing teams and drove visible results. But managing them in spreadsheets wasn’t scalable. As the company looked to expand OKRs company-wide, they faced challenges:

  • Aligning cross-functional teams around strategic goals
  • Embedding OKRs into the rhythm of work
  • Ensuring visibility and reducing duplication of effort
“We realized that this is a really awesome framework and wanted to roll it out to the rest of the company.” — Desiree Luca, General Manager, playAWARDS

The Solution: A Platform and a Partner

A Company-Wide OKR Implementation with WorkBoard & Wave Nine

To support their OKR expansion, Playstudios selected WorkBoard as their platform and Wave Nine as their implementation partner.

Wave Nine delivered a structured rollout:

  • Migrated existing OKRs from spreadsheets
  • Configured WorkBoard to reflect the real organizational structure
  • Provided tailored training sessions across departments
  • Hosted “Ask Me Anything” sessions for real-time support
  • Integrated WorkBoard with tools like Jira and Snowflake

The results?

  • 100% OKR methodology adoption across teams
  • 100% WorkBoard usage within the scoped audience
  • OKRs became part of weekly rituals, senior meetings, and decision-making culture
“The clarity we've gained has completely changed how we lead.” — Desiree Luca, General Manager, playAWARDS

Ready to Turn Your Growth into Aligned Execution?

A conversation with us is the first step toward building a disciplined, sustainable operating rhythm that turns your strategic vision into measurable reality.

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Philipp Schett - Founder & Managing Partner of Wavenine
"You know your business. We know execution. In our first call, we'll connect the two."
Philipp Schett
Founder & Managing Partner