Challenge
From Spreadsheets to Strategic Alignment
Playstudios, the exclusive mobile publisher of Tetris and a leader in free-to-play gaming, was ready for their next level-up—not in gameplay, but in business execution.
Initially championed by the loyalty team, OKRs helped align high-performing teams and drove visible results. But managing them in spreadsheets wasn’t scalable. As the company looked to expand OKRs company-wide, they faced challenges:
- Aligning cross-functional teams around strategic goals
- Embedding OKRs into the rhythm of work
- Ensuring visibility and reducing duplication of effort
“We realized that this is a really awesome framework and wanted to roll it out to the rest of the company.” — Desiree Luca, General Manager, playAWARDS
The Solution: A Platform and a Partner
A Company-Wide OKR Implementation with WorkBoard & Wave Nine
To support their OKR expansion, Playstudios selected WorkBoard as their platform and Wave Nine as their implementation partner.
Wave Nine delivered a structured rollout:
- Migrated existing OKRs from spreadsheets
- Configured WorkBoard to reflect the real organizational structure
- Provided tailored training sessions across departments
- Hosted “Ask Me Anything” sessions for real-time support
- Integrated WorkBoard with tools like Jira and Snowflake
The results?
- 100% OKR methodology adoption across teams
- 100% WorkBoard usage within the scoped audience
- OKRs became part of weekly rituals, senior meetings, and decision-making culture
“The clarity we've gained has completely changed how we lead.” — Desiree Luca, General Manager, playAWARDS
