Challenge
From Legacy Systems to Strategic Misalignment
VeChain, a fast-scaling blockchain startup, had already built hundreds of decentralized applications across industries. But internally, their traditional goal-setting process was breaking down. They struggled with:
- Lack of Transparency: Goals were buried in outdated systems and unknown beyond immediate teams.
- Low Accountability: With no clear way to track ownership or results, follow-through was inconsistent.
- Annual Goal Fatigue: Static, yearly goals didn’t allow teams to adapt and course-correct.
- Poor Tool Adoption: Existing software lacked usability, visibility, and real support.
Despite having a CEO well-versed in OKRs, the rest of the organization lacked exposure to the framework — making alignment and engagement difficult at scale.
“Before WorkBoard, we were using spreadsheets. Now we have a clear view on progress and how all work relates to our OKRs.” — Samantha Tavener, HR Manager, VeChain
The Solution: A True Partner in OKR Rollout
Structured Support, Seamless Integration
VeChain partnered with Wave Nine for a guided rollout of WorkBoard, designed to create lasting behavior change — not just software implementation. The process included:
- Live training and on-demand masterclasses
- Dedicated Slack support and bi-weekly check-ins
- Change management and coaching embedded into the process
- Hands-on onboarding for leaders and departments
This approach ensured that even in a pilot phase, adoption was impactful and engagement high.
Results
- OKRs became central to meetings and decisions
- Teams had visibility into goals beyond their own function
- Managers reported higher motivation and clarity
- Ownership over results improved company-wide
- Clear progress tracking drove alignment and focus
“OKRs now come first before any other business in our meetings. That shift has been game-changing.” — Kiran Wilson, Chief People Officer, VeChain
Next Steps
VeChain is expanding OKRs across the full company. The next phase? Building internal OKR coaches to ensure long-term sustainability and company-wide adoption.
