3 Rituals That Keep Strategy Front and Center
Growing companies often still run like small shops. Learn the rituals that build clarity, energy and capability, from business reviews to performance check-ins.

Many leaders eventually realize that their 12-, 15- or 20-year-old company with 500 employees is still being run like a mom-and-pop shop. That rarely makes for a great place to work, because it is hard to get anything done. Status updates happen ad hoc, and teams spend their time firefighting instead of working proactively.
To change that, you need to increase three things: clarity, energy and capability. Each one is built through its own rituals.
Clarity: monthly business reviews and weekly check-ins
Start with clarity. Install monthly business reviews where your most important cross-functional leaders, such as your chief marketing officer, chief product officer and chief technology officer, come together to discuss the OKRs. Then create clarity within each team through weekly check-ins. In a Monday calibration, the team confirms it is still working on what matters most and directs its attention to those areas.
Energy: town halls and Friday celebrations
Next, build energy. We do this in town hall meetings, where we celebrate success across the company, and in Friday celebrations, where teams recognize their own progress and build momentum.
Capability: one-on-ones and performance check-ins
Finally, raise capability. Make sure managers lead their team members well in one-on-ones and support their growth in regular performance check-ins.
Together, these rituals make sure your 500 or more employees are not just excited once, at the kickoff, but stay excited throughout the year.
Don’t just scale your headcount. Scale your ability to execute.
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