Philipp Schett
Founder & Managing Partner
Philipp Schett is the founder and CEO of Wave Nine, a global leader in OKR (Objectives and Key Results) consultancy, recognized for building the firm into a 7-figure business and delivering strategy execution coaching worldwide. He is known for his practical, energetic approach to business transformation and has a professional background at major tech companies like Microsoft and Meta. Schett is widely regarded for his expertise in driving organizational growth through the OKR framework and his ability to translate strategy into measurable results for fast-scaling organizations.
Articles
Don't 𝘫𝘶𝘴𝘵 scale your headcount. Scale your ability to execute.
In today’s fast-paced business environment, setting goals is only the first step. The real challenge lies in ensuring that teams are aligned, motivated, and focused on outcomes that truly matter. This is where OKRs, Objectives and Key Results, have proven to be an effective framework for driving meaningful results.
In any organization, employee time is one of the most valuable, and expensive, resources. Yet many companies struggle to ensure that all this effort translates into real progress. You might see teams working hard every day, logging long hours, and still not achieving the results you expect. Why does this happen? Often, it’s because effort isn’t aligned with outcomes that truly matter.
Many organizations claim they “do OKRs.” They hold workshops, set quarterly goals, and create dashboards. But if nothing about how your teams plan, prioritize, and make decisions actually changes, then you’re not doing OKRs, you just have them.
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Many leaders equate visibility with alignment. If everyone can access every document, meeting note, and project update, surely the organization will run more smoothly, or so the thinking goes.
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Every leader knows how hard it can be to get an entire organization to move in the same direction. Even when everyone’s smart, motivated, and committed, things start to drift. Marketing talks in campaigns and KPIs. Product talks in epics and Jira tickets. Sales talks in dollar signs and quotas.
Hybrid work is here to stay. For most organizations we work with, that means some employees are in the office, others are remote, and collaboration happens across multiple time zones, channels, and tools.
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Most organizations set goals behind closed doors. Leaders decide priorities, a presentation is shown at an all-hands, and then teams go back to working in their own silos. It’s familiar, and also part of the problem.
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When different teams inside a company work on their own priorities, it can feel like everyone is moving in different directions. Projects take longer, progress slows down, and results are harder to measure.
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At first glance, “Excite our customers” sounds inspiring. But as an objective, it’s too vague to guide any decisions or trade-offs across a quarter. You could do a hundred things that might excite customers, new campaigns, better service, improved UX, yet the statement itself doesn’t help you decide which of those things to pursue or how to know if you succeeded.
OKR Fundamentals
Learn how to craft inspiring North Star objectives in your OKR framework to guide teams with clarity, accountability, and focus toward meaningful business outcomes.
OKR Fundamentals
Discover how OKRs bridge high‑level strategy to daily actions, boosting team focus, clarity, and energy with measurable steps to achieve business goals.
Best Practices & Examples
Discover the key differences between SMART goals and OKRs—why OKRs offer specificity, aspirational targets, quarterly cadence, and stronger alignment for achieving business goals. ChatGPT fragen
OKR Crash Course
Understand the difference between KPIs and OKRs—how KPIs measure organizational health and consistency while OKRs drive strategic change—and why leveraging both boosts performance.
OKR Crash Course
Learn proactive risk management strategies for your OKR framework—from early warning signs and agile planning to cross‑functional collaboration and contingency plans—to safeguard success.
OKR Crash Course
Discover common strategy execution pains—from misalignment and communication gaps to resource constraints—and learn practical steps to align teams, simplify goals, and embed OKRs for seamless execution.
OKR Fundamentals
Strategy is pointless without execution. Discover how change capabilities, OKRs, and an outcome mindset empower your organization to adapt, align, and succeed. ChatGPT fragen
OKR Crash Course
Discover how misalignment can waste up to $6M annually and learn how OKRs provide clarity, alignment, and accelerated growth for your business in 2024.
OKR Crash Course
Discover why executive OKR workshops are critical for crafting top‑level objectives, aligning strategy across teams, and building a solid foundation for organizational success.
OKR Fundamentals
Learn how OKRs, Results Rituals, and short cycles combat “shiny penny management,” keeping teams focused on strategic priorities for sustained success.
OKR Fundamentals
Learn how to craft high‑impact, clear OKRs using the CABRIO framework to drive alignment, ownership, and real results across your organization.
OKR Crash Course
Learn why aligning only on outcomes falls short for OKRs and how integrating simple, actionable plans with clear tasks and ownership drives real success.
OKR Fundamentals
Discover the top 3 reasons teams should create their own OKRs—boosting ownership, strategic alignment, and engagement to drive better performance.
OKR Crash Course
Discover why OKR mid‑quarter check‑ins are vital for recalibration, transparency, and strategic alignment—ensuring meaningful progress in the final weeks of your quarter. ChatGPT fragen
OKR Crash Course
Discover how fostering psychological safety empowers teams to set ambitious OKRs, drive innovation, and achieve goals faster by creating a trusting, collaborative environment. ChatGPT fragen
OKR Crash Course
Discover how OKRs outshine traditional MBOs by replacing top‑down directives with collaborative, transparent goal‑setting that accelerates team performance.
OKR Fundamentals
Discover how combining OKRs with Agile methodologies aligns strategy and execution, empowering teams to track outcomes, adapt quickly, and achieve long‑term business goals.
OKR Crash Course
Learn how to set up and launch an OKR program, master change management, deliver OKR training, and explore a real‑world implementation example.
OKR Crash Course
Discover the four critical areas where OKR programs commonly falter—and learn proven strategies to secure executive buy‑in, maintain focus, scale alignment, and leverage early adopters for rapid ROI.
OKR Fundamentals
Cascading OKRs leads to silos, goal overload, and tactical busywork. Learn why localizing OKRs fosters cross-functional alignment, strategic focus, and real ownership.
OKR Fundamentals
Most teams don’t fail at OKRs because they forget their goals—they fail because of how they spend their time. Learn the simple Monday habit that fixes it.
OKR Fundamentals
Discover how KPIs and OKRs complement each other—using KPIs to monitor business health and OKRs to steer strategic improvement, with tips on integrating the two for maximum impact.
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"Growth creates complexity, and complexity breaks alignment. We install the disciplined operating rhythm that reconnects your company’s strategy to the daily work of your teams."
Philipp Schett
Founder & Managing Partner