SMART Goals vs. OKRs - What’s the Difference?

We’ll compare SMART goals and objective and key results (OKRs) as approaches for goal-setting.

You’ll discover the key differences between these two methods, and why OKR framework provide specificity, aspiration, and clear progress tracking metrics.

You’ll also learn the importance of timing, task definition, and organizational alignment in the implementation of OKRs, which ensures business goals are achieved.

SMART goals are broken into 5 categories​:

Specific – Clearly articulate and outline your goal, what you wish to achieve or improve​​

Measurable – What measurements will you use to track your progress​

Achievable​ – Ensure you can be successful in achieving your goal with your current resources​

Realistic – Considering the goal you set, is it realistic that you will achieve your target?​​

Of course!

We always want our OKRs to be realistic, but… ​We strive for the best possible result, not the most realistic one​

Timely​ – Considering your Goals, what is the timeframe you need to hit your target​?

We strive for Quarterly OKRs, but more importantly, we want them embedded in your workflow​!

SMART Goals

Clear and concise statements play a vital role in driving success.

By communicating with clarity, we ensure that everyone is on the same page and working towards common business goals.

Outcomes provide a directional focus, guiding our efforts towards desired results.

It’s important to always aim for the best possible outcome, pushing ourselves to reach new heights.

With clear, concise, and ambitious business goals in mind, we can pave the way for exceptional accomplishments and create a path to success.

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