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An angled view of the cover for the Wavenine ebook guide on launching an OKR program. The title reads, "The Ultimate Step-by-Step Guide to Launching an OKR Program - Phase 1: Setup."

OKR Program Setup Guide: 8-Step Framework

The #1 reason OKR programs fail is a flawed setup. Before you write a single Objective, you need a rock-solid foundation. Get the proven 8-step framework used in 250+ enterprise implementations to de-risk your launch, secure executive buy-in, and build an operating rhythm that delivers results from day one.

The Weight of a Successful Launch Rests On You?

You've been tasked with leading the OKR rollout. You know this is more than just a project; it's a fundamental shift in how the company operates. And the pressure is on.

"How do I get the leadership team truly bought-in, not just nodding along?"

"What if we launch and nobody updates their progress?"

"How do I create a consistent process that doesn't fall apart in the second quarter?"

"I need to prove this was the right investment. Failure is not an option."

Don't Let Enthusiasm Sabotage Your Strategy.

Most organizations jump straight into writing OKRs. This is the critical mistake that derails programs. The most successful initiatives—the ones that drive real business impact for companies like Intel and AstraZeneca—are built on a powerful, intentional setup phase.

Philipp Schett - Founder & Managing Partner of Wavenine
"A successful strategy execution is built, not rushed. The setup phase isn't just a preliminary step; it's where you win or lose the entire game before it even starts."
Philipp Schett
Founder & Managing Partner
What's Inside?

Your Blueprint for a Flawless Foundation.

This isn't theory. This is the field-tested, step-by-step playbook for the critical "Quarter 0" of your OKR program. We don't just tell you what to do; we show you how.

The Governance Framework

The exact structure for your Program Team and Steering Committee to drive decisions, not create bottlenecks.

The 'OKRs for OKRs' Method

Learn how to define success for the program itself, creating the metrics you'll use to prove its value to the board.

The Internal Champion Blueprint

A role description and nomination guide to build a network of internal coaches who will sustain the program long-term.

The OKR Playbook Template

Your single source of truth. Define your parameters, cadence, and rules of the road to eliminate confusion and ensure consistency as you scale from 100 to 100,000 employees.

The Executive Buy-In Script

A templated email and briefing plan to get your entire leadership team aligned, engaged, and championing the program from the start.

Trusted by Enterprise Leaders

Very helpful OKR program - helped me as an OKR coach despite the challenges with current culture on lean and SMART personal objectives.”

Jason Gerroll
Campus IT Infrastructure Director

“One of the business challenges we faced was achieving clear visibility around what others were doing, both within and between each business unit. We needed the right tool to track what they were doing, why they were doing it, and how the work led to actual outcomes.”

Alex Powell
Director of Strategy

“Obagi is a very ambitious organization; we are executing quickly against many strategic priorities across several differentchannels. The OKR program put us in thesame boat rowing in the same direction. We have achieved a new level of focus as a team.

Lu Al-Nsour
Chief of Staff

THE ANATOMY OF A SUCCESSFUL OKR LAUNCH

IT ALL STARTS BEFORE YOU WRITE THE FIRST OBJECTIVE

As the program lead, you're responsible for orchestrating a fundamental shift in the company's operating rhythm. This guide is your blueprint for that critical first phase.

This isn't just about process; it's about building the political and operational capital you need for a successful rollout. We focus exclusively on setting up your program governance, defining your OKR parameters, and securing executive commitment.

A black and white photo of a business coach from Wavenine leading a training session on OKRs in an outdoor setting. He is presenting to a small group with a whiteboard that displays the words "Wavenine," "WorkBoard," and "OKRs."

THE CRITICAL MISTAKE THAT DERAILS MOST OKR PROGRAMS

Jumping straight into writing OKRs without laying the foundation is the cause of failure. It leads to confusion, low adoption, and ultimately, a loss of credibility for the initiative and its leaders.

We've distilled the essential groundwork from over 250 enterprise implementations into a proven, 8-step setup process. This is how you de-risk the launch.

SECURE YOUR MANDATE: BUILD THE PROGRAM TEAM & STEERING COMMITTEE

Your first move isn't administrative; it's strategic. You need to build a coalition with the authority to drive change, make decisions, and remove roadblocks.

This section provides the blueprint for establishing a Program Team to manage the day-to-day rollout and a Steering Committee of executive sponsors to champion the initiative, provide air cover, and ensure the program delivers on its strategic promise.

A black and white photo showing a business training session in progress. A male presenter from Wavenine stands at the front of a room with large windows, addressing a seated audience during a workshop or seminar.
A black and white photo of three women at a table with laptops, celebrating a major success. Two of the women have their arms raised in excitement, illustrating a moment of team achievement and collaboration.

PROVE YOUR IMPACT: SET 'OKRS FOR OKRS' & BUILD THE PLAYBOOK

To get buy-in, you must define what success looks like. "OKRs for OKRs" are your program's success criteria—the metrics you'll report to the board to prove its value.

Learn how to create these critical metrics and then codify your entire process into a single source of truth—the OKR Playbook. This is the key to eliminating confusion and ensuring consistency as you scale.

Stop Worrying About the Launch. Start Building It.

Turn anxiety into authority. A successful OKR program begins with a powerful setup. Download the guide and get the clarity and confidence you need to lead the change.

Philipp Schett - Founder & Managing Partner of Wavenine
"Strategy isn't a document you write once; it's an operating rhythm you live every day. Our goal is to embed that rhythm into the DNA of your organization."
Philipp Schett
Founder & Managing Partner