Initiatives are crucial steps taken to achieve desired outcomes and should not be mistaken for Key Results (KRs) in the OKR framework. KRs are specific, measurable, and time-bound metrics that directly indicate the progress toward achieving objectives. On the other hand, outcomes represent the tangible results and value created by these initiatives. It is essential to focus on defining clear objectives and aligning them with measurable Key Results to effectively track progress and drive strategy execution. By prioritizing outcomes and measuring what matters, organizations can enhance their business performance management and achieve their business goals more effectively.