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WHAT IS AN OBJECTIVE?
Objectives are statements of intention, focus, and direction
Objectives declare the big idea and why
Objective never include numbers
Great objectives inspire and motivate people with sense of purpose so they want to be on board
Objectives range from long- or short-time spans, usually a quarter, a half-year or a year.
You should't exceed 3 to 5 Objectives per Team and Quarter
WHAT IS A KEY RESULT?
Key Results are outcomes that quantify success
Key Results (KRs) define the best possible result
Key Results include clear lumbers quantifying value, not action items or opinions
Typically, they quantify results for the next immediate quarter and all have the same duration.
Don't exceed 4 to 6 Key Results per objective